Benny Hancock has been a makeup artist for many years, working with numerous celebrities for editorials and special events and with models in runway shows. He has been repeatedly asked the same question by men: When is someone going to launch a men’s cosmetic line that we can use ourselves on a daily basis?

Our collection is carefully considered, bespoke and designed. Benny and our labs have combined practical experience and the highest-quality formulas with elements designed to work well for men’s specific needs.

Our aim is to create a brand that men can relate to and feel confident about, a brand they trust to enhance their appearance and help them become the best possible version of themselves.

We are focussed on finding new ways to meet the growing demand for men’s daily use grooming products through continuing research and the development of innovative products. We look forward to you all enjoying our vision as expressed in Benny Hancock for Men Products.